While working on a project to fully first-party both my client- and server-side GTM setup – including proxied gtm.js, gtag.js, and a custom sGTM endpoint – I ran into something surprising: GA4’s audience beacon was being sent to google.nl. It felt counterintuitive at first, but the explanation was logical – my proxy runs in the …
Continue reading “Why I Forced GA4 Signals to Use google.com – and Saved My CSP Sanity”